Michael Marks got their new product packaging by running a design contest:
Guaranteed Contest winner : [Sapien]++ Packaging design for wellness product
Check out Michael Marks's Product packaging contest…
Pantherion Brands Ltd
website not up yet
[Sapien]++ Posture Corrector
Description of the product
Aids Better Breathing and Energy levels Boost Confidence and Mood and Self image Be more attractive This product is aimed at hard working professionals 35-65+ , well educated professional jobs who work long hours seated in front of a computer . More details given in attached documentation
Description of the product target audience
Health conscious working professionals /Proactive Preventers/Early adopters (35-60yrs) who do as much as they can to maximize their quality of life and safeguarding their health. They love life, and want a healthy body but don’t want to compromise on their lifestyle and aren’t afraid to try new gadgets to improve their health or lifestyle. They want their vitality/health and life and are active in pursuing their careers /hobbies and are in the know on the latest health trends but don’t have the time or can’t make the lifestyle changes necessary. For instance they want the to feel confident and perfect posture but are hunched over the computer minimum 9 hours a day. Or they want the perfect sleep and yet still check their phones and tablets just before bed time which disrupts sleep cycles. They know better but modern life makes it difficult for them to do better. They are profesional's , highly educated university degree work very hard are in management or IT or other high paying but long hour corporate /startup jobs. They tend to live in big cities, and have a disposable income which they spend on gadgets and products to improve their lifestyle Please see attached documents for more details
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Michael Marks collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Hai did great job and has a relentless work rate turned out a large number of designs and iterated to what we wanted . He was very responsive and iterated very fast and very creative
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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