rory Le got their new product packaging by running a design contest:
Funky exciting fitness product seeks an energetic, vibrant package box design!
Check out rory Le's Product packaging contest…
RPM Sports sells a product called 'Powerspin' all around the world. Powerspin is a fitness product designed to tone and shape the arms and upper body for both male and female users.
What's your vision?
We need a new packaging box for Powerspin: Dimensions: 277mm(w) x 58mm(D) x 273mm(H) Powerspin is currently supplied in a high quality PET packaging box (images attached in the dropbox folder and in the powerspin.com/press area below). This box was initially branded and designed to appeal exclusively to female users looking to tone and shape their arms. Now that Powerspin has been in the marketplace for over a year, we have found that it is also appealing to male fitness enthusiasts looking to increase muscle definition in the arms, shoulders, chest and ab region. However, the existing box/packaging, while of high quality and attractive in its design, is fundamentally un-engaging to males and in the majority of cases prevents them from considering a purchase. As a result, we need to do a re-branding of the product via it's outer packaging so that the product can be identifiable by, and appeal to, both male and female [potential] customers as opposed to just female customers as is being experienced with the current box design. To assist with this, we have completed a recent photo shoot based around a male and female fitness model using the product. Around 680 images have been captured and uploaded to our website press area (to be found at: http://www.powerspin.com/press (user: press pass: 99designs ) - these are alongside the hundreds of existing images of other women using the product plus images of the product itself, all of studio quality so there is a good library of material for your inspiration. Additionally, you can find a short list of images here which we used on a recent 99designs contest for a new Powerspin.com website design: https://www.dropbox.com/s/hy34w6ygeudgtey/99%20Designs%20small.zip All of these are available in large size, if required, on the Powerspin press page link above.
Notes: 1. Initially at least, we will be printing this new design onto a plain white card box, as opposed to the clear PET box that is currently being used. As a result, the design you create will be able to take full advantage of the entire box surface (277mm(w)x58mm(d)x273(h)), unlike the current design which is printed to about 2/3 coverage of the box and revealing the actual product through the clear PET in the final 1/3 section. 2. Please see the attached template below which we use for the existing PET box (note: the cutting form will be virtually the same for the new box with the exception of the tabs and flaps) - it is exactly 100% sized so will give you the exact size dimensions for this new box plus an idea of where we put the legals and barcode etc. It also shows the type of content that is on the current box which we need to change on order to make the product appear more as an exciting, vibrant fitness product (for both male and female users) as opposed to an out-and-out woman's arm toning machine that is described on the current box; Powerspin will help tone and shape the arms, shoulders, chest and abs for both male and female users. In that regards, we'd like to see a slightly stronger focus on the female audience than the male (say 60/40) given that recent surveys have shown that over 75% of women over the age of 26 dislike their arms so Powerspin as a 'women's arms' exercise device will still need to feature strongly on the box design, albeit not be its core focus (like it is at present). For the purposes of clarity, and just to repeat; the attached template of the existing box is presented only to give you an idea of the kind of legal text we need to show on the packaging; we don't want you to tweak or adjust this box in any way, or work from its colour scheme or even use the models; we are looking for your imagination on a clean, 100% blank sheet, ground up new design for the new white card box showing the two sports and fitness models (Hollie and Peter), in a variety of poses if necessary, from your choice of the 680 images that are currently available to you in the powerspin.com/press page. 3. We don't have any colour preference but believe that a strong, vibrant colour either somewhere on the box or, if you prefer, as the all-over base colour on the box, will assist in catching the eye from a busy shelf in a sports store and help in telling customers that what lies inside the box is a vibrant, energetic fitness product. For your reference to see how Powerspin works, please take a quick look at the following two videos: Women only: http://player.vimeo.com/video/79303315?title=0&byline=0&portrait=0 Male and female: http://player.vimeo.com/video/96183092?title=0&byline=0&portrait=0 For your further reference and to inspire the box text in your mind, please note the kinds of things that customers say about this unique product: Fabulous, this is so easy to use and absolutely addictive (Argos - 5 stars) Brilliant, really recommend it for those Bingo Wings (Argos 5 stars) I love it, I would recommend this to anyone (Amazon - 5 stars) Great fun, you will have fun as well as working out (Amazon - 5 stars) It's fun and easy and can be used at any time of day (Amazon - 5 stars) Really good, excellent product (Amazon - 5 stars) Wooo Hoooo Fantastic, really simple but so effective (Amazon - 5 stars) I now have two Powerspins! One at home and one at the office (Amazon - 5 stars) A good purchase, for use even when watching TV (Amazon - 5 stars) Two minutes spinning and your arm muscles are burning (Amazon - 5 stars) I can recommend this for anyone looking to tone up a bit (Amazon - 5 stars) At under £20 it's a steal! (Amazon - 5 stars) Great workout in super quick time (Amazon - 5 stars) Excellent piece of kit, easily the best item I've used for a long time (Amazon - 5 stars) If you've got flabby arms or a spare tire then this is your guy! (Amazon - 5 stars) After 5 days I can feel the strength returning to my shoulder, it's really great fun (Amazon 5 stars) I can't walk past my powerspin without picking it up and giving it a quick whirl!!!! (Amazon 5 stars) I absolutely LOVE this, it doesn't take long and is fun and exhilarating, that's what exercise should be. (Amazon 5 stars) Really useful for exercising the arms, I am looking forward to being in sleeveless dresses soon (Amazon 5 stars) It totally works, I was astounded after only doing a couple of minutes a day for a couple of weeks to develop some arm muscles you can feel and see. Incredible (Amazon 5 stars) The Powerspin website is here: www.powerspin.com (please note, it's in the process of being professionally redone - this existing one was done in-house and focuses only on women...the new one will be dynamic and feature both a good contrast of both dark and bright colours with both male and female so please don't base any designs on the current site, it, and it's overly pinky colour scheme, is getting the boot asap!). Finally, the original Powerspin website (also done in-house!) can be found here and may give further inspiration; old.powerspin.com. Any further questions, we'll be delighted to answer, thank you for your consideration of our contest, we hope to hear from you soon.
Every design category has flexible pricing for all budgets. Product packaging starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
rory Le collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We held a platinum contest for a new cryptocurrency and expected a world-class design. In a field of TopLevel designers he stood head and shoulders above everyone else! Great communication, understanding of my objectives and extremely talented.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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