The Food Cycler is the first residential indoor composter. It is capable of processing your kitchen organic scraps in as little as 3 hours. Entirely odourless and simple to use, the Food Cycler can process all food types including pits, bones and meat products.
Description of the product target audience
Condo dwellers, families, mothers and chefs! Our age demographic tends to be anywhere between 28-60, 80% women, 20% men. We are very sensitive to geographic areas. Do well in "Green" urban settings (i.e. California, Seattle, New York etc.)
We are looking for a box that will showcase the Food Cycler on a retail shelf space. Given the nature of our product, very little people know the category, so the box will act as our main messaging board. We will be stationed in small kitchen electrics and want to give the feel that we have revolutionary technology that can change the way our kitchens handle food waste.
What to avoid
Although we're open to all ideas, something too busy or playful could lose the message. We enjoy the minimalist look with a unique look that will grab the shopper's attention to read more.
We are finalizing the colours of the new design. I have submitted "FC-30 Photos". Please work on developing the "Brushed Steel/Stainless Steel" version. When the design is complete, I will look to have the finalized photos swapped back into the packaging. I have also uploaded the existing packaging for reference. With the Stainless Steel version, I like the idea of following the Keurig Coffee packaging design. Their "premium" model is something we would like to replicate with our "Stainless Steel/Brushed Steel" model.