I would like a new product label for the front and back of packages.
The new logo has already been completed so that will need to be incorporated.
Current packaging dimensions;
The packaging consists of matt black bags of 3 varying sizes;
500g - 290mm high x110mm wide x 80mm bottom gusset
250g - 230mm high x 160mm wide x 90mm bottom gusset
60g - 155mm x 125mm
Ideally a design would be able to fit the 60g & 250g bags, and a bigger size can be printed for the 500g bag.
Please see martialartsrecovery.com.au to see how the current sizing and labelling looks.
Essentially what I am doing is re-packaing and re-labelling existing stock and re-launching under a new skin.
Big picture is to sell to China. This is why the new imagery is designed to focus on the products origins - Australia. This can be in the new logo, and the image of Aires rock and the imagery at redearthblend.com
However in the new label I would like some creativity. Feel free to look at using some iconic Australian animals i.e. Kangaroos.
As the packaging is a matt black background, I am thinking the use of red & greens could really stand out on the label (and therefore on a retail shelf)
Ultimately the label should shout to anyone looking at it, that this is from Australia, regardless of their nationality.
Please see the website (my first self-built) redearthblend.com to get a sense of the current vibe!