MOST IMPORTANT: We are really serious brand people so we expect you to familiarize yourself deeply with the brand website before going any further. If you don't have time we understand but please don't submit. https://www.uprisingfood.com/
Project Background: Our current single color blue box is working REALLY well and consumers naturally gift our bread. We want to help them make that even better by having packaging art that cues this even better.
We tried to have a local designer do this work but haven't been pleased with the color picking, the creativity and the interpretation of our revolutionary war inspired keto brand. Their work is attached ONLY for reference however we would like you to focus on an original interpretation.
The Ask: We would like our box art totally redesigned to become a golden gifting loaf, we are calling "The Golden Loaf". In this project, we need you to pick a gold that best brings our brand to life and gives us a permanent brand color to add to our arsenal.
Here's the content we have come up with but are open to rearranging/redoing. Please use our website and current packaging as a menu of assets for use.
Top - "baking for the people copy"
Back - Likely keep as is in the blue box file attached but you are allowed to restyle things
Front - Breadlam (the brand mascot soldier) paired with a "designed URL" of http://www.uprisingfood.com ... we want to help these traveling loaves get their owners back to our website to order so the URL is way more important than our actual name. I want to see you make it beautiful and replace the logo.
Right Side (if staring at the front) - This currently holds the storage instructions and I'd like it to instead be a huge "please refrigerate immediately" lockup similar to the small one on top of the current box.
Left Side (if staring at the front) - I'd like to put a new concept...wipe off the big breadlam and put in a "conscription to the mission" or "mini declaration of independence" concept. Basically, a little letter or scroll esque thing with a few lines of copy that enrolls the person in the mission. Here's an option for copy but feel free to rewrite: "The Golden Loaf" Please present this loaf to someone close to you whom you would like to see join the keto bread Uprising. This special loaf was created to be a gift from one patriot to another. This loaf symbolizes how much you care about the recipient. At Uprising, we celebrate bringing people to the table to break bread. We hope that your first bites together will be simply divine. Welcome to the Uprising! ---William Washington
Link to all of our design files: https://drive.google.com/drive/fold…sp=sharing