Loafer AndChief got their new product packaging by running a design contest:
Design "the most giftable loaf in the game" to help us take down big bread!
Check out Loafer AndChief's Product packaging contest…
Food & Drink
The Golden Loaf
Description of the product
The most giftable keto loaf in the game. It feels like a present.
Description of the product target audience
A customer would buy bread on www.uprisingfood.com open up their package when it arrives to suprisingly discover 5 loaves in blue packaging and one unexpected "golden loaf". They would pick it up, read the packaging and realize that it is meant to be gifted to someone they really care about.
MOST IMPORTANT: We are really serious brand people so we expect you to familiarize yourself deeply with the brand website before going any further. If you don't have time we understand but please don't submit. https://www.uprisingfood.com/ Project Background: Our current single color blue box is working REALLY well and consumers naturally gift our bread. We want to help them make that even better by having packaging art that cues this even better. We tried to have a local designer do this work but haven't been pleased with the color picking, the creativity and the interpretation of our revolutionary war inspired keto brand. Their work is attached ONLY for reference however we would like you to focus on an original interpretation. The Ask: We would like our box art totally redesigned to become a golden gifting loaf, we are calling "The Golden Loaf". In this project, we need you to pick a gold that best brings our brand to life and gives us a permanent brand color to add to our arsenal. Here's the content we have come up with but are open to rearranging/redoing. Please use our website and current packaging as a menu of assets for use. Top - "baking for the people copy" Back - Likely keep as is in the blue box file attached but you are allowed to restyle things Front - Breadlam (the brand mascot soldier) paired with a "designed URL" of www.uprisingfood.com ... we want to help these traveling loaves get their owners back to our website to order so the URL is way more important than our actual name. I want to see you make it beautiful and replace the logo. Right Side (if staring at the front) - This currently holds the storage instructions and I'd like it to instead be a huge "please refrigerate immediately" lockup similar to the small one on top of the current box. Left Side (if staring at the front) - I'd like to put a new concept...wipe off the big breadlam and put in a "conscription to the mission" or "mini declaration of independence" concept. Basically, a little letter or scroll esque thing with a few lines of copy that enrolls the person in the mission. Here's an option for copy but feel free to rewrite: "The Golden Loaf" Please present this loaf to someone close to you whom you would like to see join the keto bread Uprising. This special loaf was created to be a gift from one patriot to another. This loaf symbolizes how much you care about the recipient. At Uprising, we celebrate bringing people to the table to break bread. We hope that your first bites together will be simply divine. Welcome to the Uprising! ---William Washington Link to all of our design files: https://drive.google.com/drive/folders/1DPfSwk2DcHyvUhx12LbN59PMbd7ghu1b?usp=sharing
What to avoid
The only no go is changing the ingredient panel. Please try to keep to a one to three color print. The less the better.
Die lines are attached but the box is 4"x4"x4".
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Loafer AndChief collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
People interested in healthy living and alternative medicine
women and men from 10 years and older who like to eat healthy and who take care of their health.
Middle to high-end consumers as the price point is higher than regular frozen waffles.
all humen, all ages , medium- high income level
All ages purchase this product. Normally individuals who purchase this product are health conscious.
Anyone who wants to improve their sauce game or spice rub game. It's definitely a good replacement for ketchup.