drinkq got their new product packaging by running a design contest:
Design a Carbonated Ginger Beer Can
Check out drinkq's Product packaging contest…
Food & Drink
Other color requirements
Masculine, No Pastel, No Neon
18.21 Ginger Beer
Description of the product
A higher end carbonated ginger beer designed to elevate your cocktail. Part of the 18.21 Bitters Cocktail Mixer Line Up
Description of the product target audience
Typically 30-45 $75k+/year income. College educated.
We want a rebrand of our package with a more upscale design. A package that can be extended to include other carbonated products in different muted color pallets. We would use the winning designer to design the remaining line extension. Back panel should have space for a nutritional panel and ingredient list.
What to avoid
No neon or pastels.
12oz standard soda can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
drinkq collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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