Scycle is a new, advanced septic system treatment formulated with innovative Oxygen Release Technology which accelerates waste reduction for homeowners.
Description of the product target audience
Our target market is men and women who are looking for a cleaner, better solution for their septic tank needs. Age would range from 20-65, with income level around $45K+. Location is unknown at the moment, as septic system counties & towns will vary by state.
Our marketing approach is we're a fresh solution with new technology that works better than old, outdated competitors.
We want a bottle that looks clean and professional. We don't want our product to look cheap and gimmicky. Part of our value proposition is that we're the only septic system solution with Oxygen Release Technology. As such, we would expect to see some bubbles in water on the label to help reinforce this idea.
Consider using either Museo Sans Rounded or Kefa font, but it isn't required. If you feel you know of better fonts, feel free to use.
No pictures/images of actual waste. :)
Try to keep the color choices mostly in the blues and aquas since they're associated with clean water. White is also okay. At the moment, our bottle lid is white.
Bottle Dimensions: 10 inches tall (from the neck to the bottom)13 inches in circumference (3.25 inches per side)Additional details and images are found in the "Scycle Label Instructions" file.