here is our tag line
"Gentle and Natural Goat Hair Bristles for your precious baby, in a quality wooden hairbrush"
here is wording for the back of the box
"Munchkins & Milestones wants the very best for your baby, so the bristles are made with natural goat hair. The soft bristles tame your newborns fine hair, while being gentle on their precious scalp. Gentle enough to use every day, but with a large wooden handle strong enough to last"