How jaclyn.leo.hershfeld started their product packaging journey
Who are you known as?
Artists and Writers
What industry do you think your business is most related to?
Art & Design
Tell us a bit about who you are and the people you reach
Artists and Writers is a startup company that currently represents photographers in the midwest. The plan is that the business will expand to represent all forms of fine artists, as well as writers. We believe that "infinite creativity [is] provided by God." John 15:7 serves as a guidepost for our company. "If you remain in me and my words remain in you, ask whatever you wish, and it will be done for you."
What inspires you and how do you envision the design for your business?
We are currently looking for the packaging to be designed to ship a t-shirt and devotional book (approximately 4"x6"). The packaging should eventually be able to be translated into a homogeneous suite for multiple sizes of shipping containers to mail t-shirts, books and fine art prints of varying scales. So the initial design of the box, should be able to translate to a variety of sizes of boxes, poly mailers, mailing tubes, etc.
All aspects of the packaging should be considered, from the exterior and interior designs of the box to the wrapping and labeling for the product being mailed.
We want the logo, as well as the colors of our logo to be used within the packaging design. The logo is very clean and crisp, and including that same feeling of freshness and cleanness is important to the design. Maintaining the visual voice of the company is a pivotal aspect of the design.
Another element we would like to see within the design is the look of brown Kraft paper - like a typical shipping box.
The size of the box is variable, but if you are looking for a specific size, for starters it could be 8"(L)x6"(W)x4"(H).
This packaging and box is the first tangible aspect of Artists and Writers that a customer will receive. It is important that the company's first introduction into the customer's home is one of positive energy, joy and delivery of our founding values.