We are a family business involved in agri-food processing. We have a brand under our belt, Les Pots de l'Ogooue, for the design and manufacture of homemade jams. We are based in Gabon and we want to expand our range of products by launching a new products line products based on dry nuts.
This new line will cover dry products, like snacks (salted peanuts, sweet, coconut grater)
We want to revisit local terroir recipes and present them as ready-to-eat products. Integrate them into a vision life style modern, Afro chic aperitif. African snacks and sweet rebranded.
The idea is to transpose the concept of the European aperitif into an African aperitif and to simplify the consumption of these old fashionned style snacks. These are high-end African food products.
Our target customers, delicatessens, hotels, boutique concept, boutique gallery, Expo sale. Target living on the African continent. African diaspora and western.
The production costs are quite high and our product is accessible to 1 wealthy and educated middle class. They want to consume natural products without additives and made from local raw materials. We are passionate about finding good taste and quality.
The brand must evoke the following values: Conviality, sharing, family, gastronomy, elegant, pure, natural, tasty,
We are looking for an attractive and sleek visual identity with contemporary lines and a touch of Africanity.
We choose to stick to our actual brand Les petits pots de l’Ogooué instead of creating another brand. This line will be called Afro Snack by Les petits pots de l’Ogooué.
We want color tones that match with the actual brandind. Catchy but classy, the product should be visible from the front. The doypack are white, so there might be a clear window in order to see the product. This (Those) window(s) can be design as you wish.
The products are peanuts in doypack.
Product name :
1- Cacahuètes grillées à sec , Dry roasted peanut.
2- Cacahuètes grillées à sec, salées. Dry roasted, salted peanuts
3- Cacahuètes grillées à sec épicées. Dry roasted, spicy peanuts
4- Cacahuètes pralinées. Sweet peanuts
5- Cacahuètes pralinées, gingembre. Sweet peanuts, ginger
6- Cacahuètes pralinées, miel. Sweet peanuts, honey.
7- Cacahuètes pralinées, toffee. Sweet peanuts, toffee.