alexandraspecht got their new product packaging by running a design contest:
Blink Retail Packaging Design
Check out alexandraspecht's Product packaging contest…
Description of the product
Blink is the one-of-a-kind home security and HD video monitoring system that is revolutionizing the home security space through its unprecedented image quality, battery life (two years on two AA lithium batteries), price point (systems start at $99, a fraction of the cost of other systems), and simplicity (do-it-yourself set up in minutes). With its ultra-affordable multi-camera systems, Blink provides unmatched visibility throughout the home so that you can see, and therefore know, exactly what’s happening at home any time and from anywhere for true home security and peace of mind. Its built-in motion sensor detects motion instantly and triggers an HD video recording to be sent to your phone via the free Blink App. Simply want to check in? Use the live view feature to see and hear into your home, anytime and from anywhere.
Description of the product target audience
Homeowners (male or female) looking for a simple and affordable home security solution to protect their family and home.
Our major competitors include brands such as Nest, Netgear's Arlo, Canary, and Simplisafe. This box is being designed for the purpose of retail, where we will be sitting on a shelf next to these much better known brands. The challenge is to stand out from these brands and grab the consumer's attention enough to take it away from our competition. However, we want to do this without being loud in a 'cheap' way - our system is already much more affordable than the competition and we want to make sure we convey this in a way that expresses value and 'more for less' rather than 'less for less'. That is why we would still like to see a modern approach that perhaps uses strong colors and bold text in order to grab attention while staying sophisticated. We definitely want to see the camera on the front of the package, and the text on the front should be minimal, "less is more." That being said, we would like to see the following text big and bold on the front: "SEE MORE" and perhaps something like "SEE WHY" with an arrow to direct the consumer to read the supporting statements on the sides or back of the box (which will include our elaborated product features and benefits, tech specs, requirements, etc.). This "SEE MORE" and "SEE WHY" should in addition to a general statement about what the product is, i.e. "Battery-Powered and HD Video Home Security Camera." Though we have provided suggestions on the messaging, we are still very open to any ideas you may have instead. Additionally, though you will see that we use green and blue on our website currently, we are open to changing these colors if you would advise a different direction. As you will also see, we have two different products, our indoor camera (white) and our newer weatherproof camera (black) - these products are effectively the same aside from the weatherproofing and you should be prepared to design a different (but similar) box for each of these cameras (not a box that combines both).
What to avoid
We want bold, not bland - but again, this should be executed in such a way that isn't cheap. Also, when you research the packaging of Nest, Canary, etc. you will see that they have taken an "Apple" approach and have stuck to white. In order to stand out, we CANNOT have white be the primary color of the package.
As you will see, we have three different die lines currently for four different product SKUs - our one-camera system, two-camera system, three-camera system, and five-camera system. For this contest, please only create the design using the three-camera system die line and then once a winner is selected we would like to have them apply the design to the different system sizes in a 1-to-1 project.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alexandraspecht collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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