rowenf got their new product label by running a design contest:
30 year old craft glue needs a refreshingly attractive lable to launch with our new logo.
Check out rowenf's Product label contest…
Other color requirements
Only that our new logo in teal / aqua is preferred to be kept on all future labels no matter what other colours are used.
Boyle Industries Pty Ltd
Boyle Craft Glue
Description of the product
Boyle Craft Glue has been in the Australian retail market for about 30 years but its long overdue for a refresh. We've recently updated our logo to the Aqua/Teal as shown but if you visit our website you will see the old logo (currently still in use) which is burgundy and gold/yellow. Our website will also show the old (current) bottled glue labels but we are looking for a label refresh to go with the new logo launch. Search under Craft products, Glues to see our current out-dated label which will show some of the essentials needed on the new label, such as warnings but will also show why we desperately need a refresh. Boyle Glue products have been proudly Australian made for 30 years but we can no longer sustain this and so have now sourced product from China which is being made with our brand. We have changed the bottle shape to a "flat" style rather than round bottle in most sizes although the 500ml bottle must remain as round due to bottle manufacturing constraints. The new bottle in 225ml and 100ml will require two labels, one front and one back rather than the round wrap around bottle. This new label design is required in 7 days.
Description of the product target audience
Purchasers of all ages but if there one group that may purchase more than others it is women aged 15-70. Crafters who may work professionally or do a variety of hobbies at home. Also suitable for students but due to the Acetone content not suitable or recommended for young children. Used Australia wide and we do have some export to New Zealand, Singapore and Malaysia.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
rowenf collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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