Patrick Wines got their new product label by running a design contest:
Wine label for existing brand distribution partnership
Check out Patrick Wines's Product label contest…
Food & Drink
Patrick of Coonawarra
Two soils 2015 Coonawarra Cabernet Sauvignon
Description of the product
This is an off shoot label for a partnership between us and a Chinese distributor. Two soils is the name of the wine label. This represents the two layers of Terra Rossa Soil in Coonawarra (google it) but also the partnership between us and our distributor.
Description of the product target audience
It's target at middle aged, male, Chinese wine consumers. High income, luxury branded, moderately priced
A label that is focused on the Chinese market. Not red dragons and the number 8, but gold foil, premium bottle and image. It needs to incorporate the name Two Soils and be themed around that. The Patrick logo needs to be on the front but doesnt have to be the main focus. It needs to be premium and over deliver on price. It can have a modern edge, but be a bit more traditional. It can be a two part label or single piece. Black and gold preferred (maybe some red), but can also be white and gold. Going on a reverse taper bottle (attached)
Every design category has flexible pricing for all budgets. Product label starts at $399.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Patrick Wines collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
(Gender equal) Asian American College students in Los Angeles/West Coast.
Women 20-40 usually buy, the taste will be for everyone.
Families, men, women, kids of all ages who want to enjoy delicious cookies. Consumers looking to treat themselves with a
Lifestyles consumers, wine lovers.
Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule