ElementMarketing got their new product label by running a design contest:
Spice Label For Gourmet Spice Line
Check out ElementMarketing's Product label contest…
Food & Drink
Plymouth Notch Seasonings
Plymouth Notch Seasonings
Description of the product
We are a line of artisan seasonings made in Vermont. We focus on fresh, organic ingredients in our spice blends. We don't use any artificial sweeteners, stabilizers or preservatives. This product is going to be featured at the Washington DC Metro Cooking event this fall and will be judged by top food celebrities so we want something professional but makes you want to pick it up and look at it in your kitchen.
Description of the product target audience
Middle aged, 40+ people who fancy themselves a gourmet foodie type. 80k+ income. Shops at Williams-Sonoma and likes HGTV.
We are an artisan spice company looking for a new wraparound label design. We would like a high-end foodie feel. • Clean, open space with color differentiators. Pattern design is important and we would like something detailed but not too complex. • There are 3 separate spice categories that we need this label to be modified for. We would like a design element that has the ability to swap out into a different color to visually differentiate the spice categories. • Prefer the color bands to the design elements - a combination of the Coconut Oil and Reluctant Trading label examples. Label must include space for: ⁃ Description/Uses text for up to 411 characters ⁃ Ingredient list for up to 204 characters ⁃ Nutrition label (sample file attached) ⁃ FPO-UPC Barcode (position only) ½ inch by 1 1/8 inch ⁃ Net weight (2.6 oz) ⁃ URL (Plymouthnotchseasonings.com) ⁃ Logo ⁃ Spice Name
What to avoid
Anything patterns that are too large or complicated as to distract from the spice.
Glass Spice Jar: 2.25 X 4.25 Rectangle with 0.125 C. Radius | Print dimensions art included below
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ElementMarketing collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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