The most important thing with this label is to differentiate it from the other labels out there that make it seem like the powder will make you massive. It should be sleek, modern, and convey the healthy aspects of the powder without falling into the 'fruity, ineffective, covered in leaves and natural symbols' category. Here are some specific specs that need to be included on the label:
The label size is 6 inches tall by 17 inches long and will be wrapped around a PET bottle that is shiny (an image is attached). The format of the document should be .ai or .eps and I will have to edit some information on the nutrition facts label. Our company colors are green (#468847 in hexidecimal), black, and white.
The label should consist of a front panel and a back panel divided similarly (though not as crowded) as the GNC label attached for reference. This GNC label is also one of my favorites for design.
The front panel MUST include the following 4 figures in a nutritional fact highlights column:
1) 40g protein
2) 60% DV of 12 vitamins
3) 8.8g BCAAs
4) 96% approved in taste test
The bottom of the front panel MUST also include the following lines of text (preferably small)
Net Weight 1,092g (2.41 lbs)
Serving scoop inside, but may settle beneath powder during shipping
The front panel should also include the flavor of the shake:
VANILLA MILKSHAKE, PURE, EFFECTIVE, HEALTHY WHEY PROTEIN POWDER and obviously POWERHOUSE PROTEIN. You can include the logo if you like but it is not mandatory
The back panel needs to have space for a nutrition facts label, directions, and ingredients and also 3 tables (all attached in 2 excel documents). The nutrition facts label is blank but I will go in and edit it on illustrator after choosing the winning design.
Also, on one of the back panels, include the bulleted list (attached), the website name http://www.powerhouseprotein.com, and a small area for me to include a brief paragraph of text.
I know this is a lot of information, but if you have any questions do not hesitate to check out the site at http://www.powerhouseprotein.com or email me at firstname.lastname@example.org.
As long as all conditions above are met, any creative ideas and innovations are welcome!