Taylor711 got their new product label by running a design contest:
New Package Labels for Start Up Food Business
Check out Taylor711's Product label contest…
Food & Drink
We believe that good nutrition should be easy to get, and delicious to eat. So, we package and deliver healthy meals and snacks to our clients' doorsteps! This allows our clients to focus on the many things they have to do during their busy days, with better nutrition to fuel them. We are based in the South Bay of Los Angeles (Manhattan Beach), which is where our clients live. Our target market is busy, working professionals: most of our base are in their late twenties to forties, with a mid to high income level. They know the value of their time and they're willing to pay for services like ours that help them get more out of that time! We are a lifestyle brand, focused on delivering healthy food to everyone who needs a little boost (not just gym rats - we aren't a "fitness" based meal delivery company).
What's your vision?
New container labels for our meals and snacks. We have a large menu that we add to every week, so I essentially need a "template" design with editable text where I can simply input the recipe name, ingredients, nutrition facts of each new item into the final design. The containers that we will be using are: -20 oz rectangular (http://sabert.com/product/20-oz-pulp-rectangular-container/) and 30 oz rectangular (http://sabert.com/product/30-oz-pulp-rectangular-container/); both of these have the same lid here (http://sabert.com/product/clear-pcr-pet-lid-for-rectangular-containers/) -16 oz bowl here (http://sabert.com/product/16-oz-shallow-round-bowl/); lid here (http://sabert.com/product/clear-pet-flat-lid-for-shallow-16-oz-round-bowl/) -24 oz bowl here (http://sabert.com/product/pulp-24-oz-round-bowl/); lid here (http://sabert.com/product/clear-pet-flat-lid-for-shallow-32-oz-round-bowl/) -small clear snack container (the middle one in the image attached in the next field; no link available yet. capacity 12 oz) Each label needs to have the following information: Recipe Name Ingredient list Heating instructions Nutrition facts Tags (dairy free, gluten free, etc.) Empty space for date (we will stamp the date here) Description of meal or snack (this isn't 100% necessary, as it might be too much info at once). I would like one size/style label for our meals (these will go on both the rectangular and bowl containers listed above) and one for snacks (to go on the clear clamshell, photo attached).
I've attached a color palette that our logo designer came up with a while ago, but feel free to use others. Our website is here: www.myprepdmeals.com, but I have a new one being designed that is a lot cleaner - more white space, new professional photography, etc. to make us look more high end. For a reference in terms of the design we're going for with the website, check out freshly.com. I've also attached an image of another company's labels - they're long and straight, and wrap around the container so that nutrition facts are hidden on the bottom and the name and design is on the top - this also "seals" the package which makes it feel fresher. I like that idea, but am open to anything else you think would be simple and beautiful! We want people to be able to see our food through the lid because it's awesome looking as well as tasting!
US$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Taylor711 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Anacleta's initial design really captured the essence of my brief right away! Communication was also very clear, prompt and proactive which made the process very seamless. I would hire her again in the future, and plan to do so as my business grows with this new branding!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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