Old-Fashioned label for Strength of the Hills

Strengthofthehills needed a new product label design and created a contest on 99designs.

A winner was selected from 25 designs submitted by 6 freelance designers.

entries

designers

winner

Learn more about product label design

Entries from this contest

by Calavera

by Agi Amri

by Design Artistree

by Xebeche

Some of the designers who made it happen

Winner - Calavera

This project involved a challenging consumer packaging concept. The goal was to create something virtually indistinguishable from a 19th century elixir label, with authentic typography and an alluring color story. In our experience, this level of design tends to be a tall order, even for large design firms. This was a Gold level contest and 4 designers submitted concepts. Of these, Calavera was the only designer who immediately grasped our vision, nailing the basic idea on the first try. Calavera was also quick to submit numerous minor revisions at our request, each an improvement over the last. We couldn't be happier with the final result. It has been a pleasure working with this consummate professional. We look forward to future projects with 99designs and to working with Calavera and other talented designers.

- Strengthofthehills

Finalist - Agi Amri

Agi has an innate ability to embed a spark of life into her artistry which ingrains itself within the viewer, generating deep emotional resonance and nostalgia. She brought my visions to life.

- Anonymous

How Strengthofthehills started their product label journey

Who are you known as?

Strength of the Hills

What industry do you think your business is most related to?

Food & Drink

Tell us a bit about who you are and the people you reach

We produce natural remedies using plants and herbs grown on small family farms.

What inspires you and how do you envision the design for your business?

GOAL: 100% old-school label for a round 32-ounce glass bottle.
Ideally a single label that partially wraps the bottle
main label on center panel
product story on one side
nutritional info, bar code, etc on the other.

This label should evoke the classic hand-drawn labels of early American tonics, elixirs and packaged goods. It should be bold, colorful and eye-catching.

Think: 19th and early 20th century, heritage typefaces, hand-rendered illustrations, draftsmanship, etchings, filigrees.

The more artistic subtlety and complexity, the better!
If it looks like it was done on a computer, it won't qualify.

Text on front panel should include:

STRENGTH OF THE HILLS

All Natural Herbal Supplement

A Vitalizer of Mind and Body

Once the main label concept is solid, we can add supporting text and product information.

Other notes

Depending on quality of submissions, we may have a substantial long-term opportunity for a talented, motivated designer to create hundreds of individual product packaging, web and marketing treatments. We look forward to seeing what you come up with!

As this is our first contest, we can't submit blind. However, the heritage aspect of this project demands substantial technical & artistic ability. If you are a genuine talent it will be difficult at best to mimic your work with a computer. Authenticity is unambiguous!