A new type of energy drink, helping with energy, focus, awareness and vigor. It is available in a 250ml and 500ml can
Description of the product target audience
16 to 30 Male, Students, sports enthusiast and working professionals. Young, cool and self-confident. Interests in Video gaming, x-games, alt sports. Wants to be different, stand out, or in opposition to what is accepted. Ambitious, open to new ideas and enthusiastic. Cares for quality.
The design should be young, cool, fresh, very masculine. "A new breed of energy drink". It should resemble the name of the product... "Tenacity".
I am open to other images, mascots or designs that embody the word "Tenacity" Bold fonts, masculine colors and crazy mind blowing, out there designs. If you go to http://www.Nubreednutrition.com you will see some of the other products and that design. I do not want the same design thou it should have some elements from that packaging.
What to avoid
Do not make it look like Monster beverage or typical energy drink.
I will supply this later
Image of a Nubreed of kids
These are the kids who drink energy drinks
Standing out, making a statement
What this demo relates to increasing energy or power