What industry do you think your business is most related to?
Whistler Performance Lubricants
Bicycle Wet Chain Lube
Description of the product
WPL Wet Chain Lube is a premium, biodegradable, high performance chain lube with special cleaning abilities to keep cyclists of all kinds happy with a clean drivetrain.
Description of the product target audience
Mountain bikers and road cyclists. Personas are outlined in the Brand Brief attached. This product is for bicycle enthusiasts, but will be sold to the masses as well in large chain stores.
We would like a clean label created for the front and back of our new chain lube product. The bottle will be an oval squeeze bottle with large, flat front and back faces. I would like the logo to be prominently displayed at the top of the label, and for the majority of the label to be in the colour green to match our logo colour (the caps of the bottles will be in this colour as well). The bottle will be pure white. Something creative will have to be done for the top part of the label because the logo is also green. So green on green won't work. I like how Vitamin Water has structured their labels to solve this problem. Something similar needs to be done with ours. The front label should include the Made in Canada symbol and the USDA Biobased symbol as well. The net quantity needs to be on the bottom right of the front. There is information in the COPY document about copy and placement of certain pieces of info. IMPORTANT: we also need an illustration of some kind that designates the use of this product for bicycle chains. Nothing too busy. A nice, clean illustration. Look at the COPY document for more info! IMPORTANT: We also need a colour coding done around the product name of some kind so that when we create new products with the same label design, we can change the colour code around the product name to differentiate them. Act as if this is the first product in a line of 10 (because it is).
What to avoid
No real photos. A font is designated in the brand guide, but you are not limited to using this font if you find something better. Keep in mind that the bottle is white.
3" by 2" (height x width) The product is double sided. There is a front and back label.