I’m not very artistic, so please use your own creativity and bend/break guidelines below… but hopefully these guidelines can help spur some ideas.
I’d like a design that looks clean and classy— UNTAPPED is being marketed as a premium supplement, almost a luxury item if you will. It needs to look sharp and uncluttered—I don’t want anything screaming loud, flames, explosions, etc. Eye-catching and easy to find on a shelf, but clean and simple is the idea. I also want to make sure the word UNTAPPED can easily be read.
For what its worth, the bottle itself will likely be a shade of white or clear, so you can sort of picture what the label would look like on the bottle.
I’ve toyed with fonts that resemble “military writing”, like when a stencil is used before AMMO is painted on an ammunition can, that sort of text. Don’t feel forced into that of course.
EXAMPLES and food for thought:
While I don’t want to rip it off, and I don’t like the color scheme, I love the designs at http://www.musclepharm.com on their products. Very clean, simple, easy to find on a shelf even from across the room.
http://www.tnation.com, then click on the link to their store- their bottles aren’t bad either.
http://www.untappedsupplement.com is the product’s website—you can read a bit about it, so images I’ve made previously, maybe get some ideas--- but I’m not a graphic designer at all, so don’t just use things straight off the site, I’m not in love with my own work. Still, it’s a start to give you ideas, and a place to read more about what it does, how it works, etc. PLEASE COMPLETELY IGNORE the “fake bottles” on the site. These were made just to show someone where the products would go, I do NOT like the design on the bottles. They were completely just for show.
Whites, Grays, Reds, Blues (not red white and blue together, I don’t want it to look like a USA flag) come to mind as possible colors to use, but again, don’t feel handcuffed to these. I’m sure designers can come up with better ideas. I’d also be open to concepts that play on the meaning of UNTAPPED… like there being more beneath the surface, etc… again, just a thought. Don’t feel tied to any of this. Just want to get thoughts flowing. Definitely look at the 3 websites, especially musclepharm.com, and remember I’m looking for a product that looks premium, clean and polished, like high-end vodka instead of the cheap stuff from a gas station. Thanks and good luck!