This is a re-branding of the current label ( we are also updating the logo). The aim and goal is to really take it from where the design is at now to the NEXT LEVEL so it really feels like a more compelling and bigger brand that has a look/feel much like the examples below. Right now we feel the current font and overall look needs work so that it can really portray the kind of brand we are. We are seeing if we can alter the current logo to something to fit more along these lines and less generic feeling. We will be creating 1 LABEL core design that we can then transition to other supplements (like we have now: sleep & energy with the same design just changing color/text) Currently here is one of our labels I can get the exact dimensions for you but this is the foundation of it: https://www.dropbox.com/s/y2510ak9d…b.pdf?dl=0 Also below is a list of the 3 brands we want you to emulate and model after the most in order to create the final product... you can see our LIKES and DISLIKES of each in order to see a clearer picture of what we are trying to achieve. Musclepharm: https://www.musclepharm.com/
Likes: 1. Like the overall look and feel….Professional with good use of icons etc., fonts and colors come together in powerful, sporty, cohesive way
2. Good display of visuals: product imaging and photos
3. Like the 3 parts to the landing page…the rotating images, scroll down to the picture of product, then social media and email capture at the bottom
4. Really like the fonts
Dislikes: 1. Although i like the look and feel, it looks a bit too “gym rat” and for younger less sophisticated audience.
Likes: 1. I like the look and feel……Professional with good use of icons etc., fonts and colors come together in very cohesive way.
2. Like the look and feel as you scroll down.
Dislikes: 1. Although I like the look and feel, it looks a bit too stale and clinical...probably because of the photos they use.
Likes: 1. I like the use of colors and fonts
2. I like the images although they emphasize sport only
3. I like how they display the product with science tied in……