akshayaG got their new product label by running a design contest:
Design label for a Craft Chocolate Company
Check out akshayaG's Product label contest…
Food & Drink
Other color requirements
Stay away from brown, apart from that open to all colors. Brown is something most people relate to in chocolate, in a shelf full of chocolates with similar colors, tend to get lost. Also we need a big element of white, to ensure we are pure (when it comes to our philosophy and the ingredients we use) and white absorbs lesser heat comparatively to the darker colors.
Sihi Chocolaterie Pvt Ltd
55% Dark Chocolate Couverture
Description of the product
Our Chocolate is a result of finest beans harvested from happy trees that are grown in food forests. The freshly harvested wet beans are then fermented, dried, graded and scientifically light roasted to retain flavanols and polyphenols and significantly remove the anti nutrients. This bar is an excellent source of phytonutrients that will nutritionally enhance your baked goods
Description of the product target audience
Home Bakers and Chocolatiers
Packaging: Product Name should be clearly visible in big and in simple font like in ref image 1 (the word couverture needs to be smaller in comparison with chocolate) Logo and tagline to be proportional as in image ref 1 (even if the logo and tagline does go smaller than in the image ref 1 is okay. however don’t want the logo and tagline to be big) - Also the logo attached is in white color. the colors can be used as per the overall design of the label. The label must be bright, happy and bold. Feel free to use some warm and happy colors even the brighter tones. The colors should be loud, but the overall package classy. The idea is for it to stand out in a shelf which is overfilled with chocolates. Most chocolate shelves are crowded with various shades of brown and blue, so preferably stay away from those two colors. Something on white background would be preferable, considering the background sleeve is in white matt finish the idea here is for it to blend with the sleeve and not come across as a sticker. The design reference images are just for reference. I am open to newer ideas and different design. The label to be designed as in ref image 2. It will be printed on a sticker sheet and stuck onto on a white stand up sleeve with ziplock. Size of the sleeve: 16cm width, 22.5cm height. Size of sticker to be designed 26cm width (13cm left side label; 13cm right side label), 17cm height Please note I need a label to be designed. Not the stand up pouch. So ensure the stand up pouch doesn’t have any design. It’s plain Matt white in color. And will remain the same due to restrictions in MOQ. I need a sticker that will be stuck on it to be designed. While I am okay with Cacao Pod as an element of the overall design, it isn’t something most Indian consumers have seen. So they might not be able associate it with chocolate. A chocolate element along with the cocoa pod will really help uplift that association. Design inspiration images: Refer to design ref images 1 to 5 Our product photo is attached: 2 for 200g and 4 bars for 400g will go into each sleeve TEXT: Left side of label must have following text: Logo/Brand Name: Sihi Chocolaterie Tagline: chocolate from happy trees Product Name: 55% Dark Chocolate Made with Non Alkalised Cacao No white Sugar | No emulsifiers 7 times more Flavanols and polyphenols* Net weight: 200/400g Right side of label: 100% Chemical Free From Professionals. For Everyone. Couverture chocolate finds its application in Gourmet Baking, Chocolate Moulding, Enrobing, Eating etc Ingredients: Cacao Nibs, Khandsari, Vanilla This beauty you're holding is a result of the finest beans harvested from happy trees that are grown in food forests. The fresh wet beans are then fermented, dried, graded and scientifically light roasted to retain flavanols and polyphenols and significantly remove the anti nutrients. It is further processed in traditional methods and converted into chocolate. Our Couverture Chocolate is an excellent source of phytonutrients that will nutritionally enhance your baked goods Slightly big text: How to use: Couverture Chocolate is already tempered, if you are enrobing/moulding/in decor, it needs to be re-tempered. For detailed tempering techniques, usage and recipes scan the QR Code. (image ref 4) Nutrition Facts: leave space for this or pick a standard one from online *in comparison with alkalised Cocoa Store contents in a cool and dry place. Temperature and humidity changes may cause whitish layer on chocolate without affecting its fitness for consumption Bar Code: leave space for this Net Weight: 200/400g Best Before 12 months from mfg date FSSAI License: 11218302000141 Separate space for the below three pointers on a plain background Batch Number: Mfg Date: MRP: (Following can be in super small font at the very end) Manufactured by: Sihi Chocolaterie Pvt Ltd 214/215, 6th Cross, Vivekananda Nagar, Machohalli Gate, Magadi Main Road, Bangalore - 560091 For queries/suggestions email email@example.com or call+919538444744
What to avoid
The images are only for inspirational purpose. Please do not copy the same. I am open to newer ideas as well and not 100% stuck with the design that is described above. We don't have a budget for Stock images, use only if necessary. Please avoid paid fonts.
The label needs to be designed as in ref image 2. It will be printed on a sticker sheet and stuck onto on a white three side seal sleeve with ziplock. Size of the sleeve Size: 16cm width, 22.5cm height. Size of sticker to be designed 26cm width (13cm left side label; 13cm right side label), 17cm height
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
akshayaG collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Women 20-40 usually buy, the taste will be for everyone.
Male and Female , Milleniums, United-States, middle to upper incomes.
Lifestyles consumers, wine lovers.
25-50 male/female truck drivers that play video games and care about their health.
People that love sauce. People that love to cook and eat. Foodies or people that want a high-quality sauce.
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple