The Look and Feel
The label should give an instant impression of authenticity: natural colours, ‘crafted’ designs, old-school or vintage fonts. The product needs to blend in but also stand out at the Farmer’s Market. “What it is” should be visible to the naked eye from 6 feet away. Please try to include an illustration or sketch of a dog, labrador preferred. This sketch should be an outline or solid graphic, not a cartoon.
The labels will be placed on the front of a clear stand-up pouch. The labels are 4”H x 3-1/3”W. Please leave a ¼” trim area as these will be printed on a home printer for the foreseeable future.
McRuff’s Handcrafted Dog Biscuits (logo provided but feel free to create a new one)
Bone Broth & Greens with kale, alfalfa, parsley and kelp
Batch No. ______
Ingredients: oats, bone broth (water, beef marrow bones, duck necks, chicken feet, apple cider vinegar), organic kale, eggs, alfalfa powder, coconut oil, parsley, kelp, rosemary extract (a natural preservative)
McRuff's Food Shoppe Breslau, Ontario