Really professional and helpful. Follows requirements as needed and is very creative. thumbs up!
Love it! Fast turn around. Great design
Working with George was a spectacular experience! He is incredibly creative, very responsive, super patient, easy to communicate with, and an all-around pleasure to work with. We loved the final product and I look forward to working with George on future projects.
- Peach and Banana
Great designer! Also very responsive and great communication, thank you, Svetlana!
How peter.macinnis started their product label journey
drawing/rendition of the elephant
general look and multi application
layout gold border
vertical letter and font
colours and paper the bee but smaller, generally don't like whimsy but this is better than most
really like this, the background drawing and the one colour predominant
torn paper, fonts and colours
style of drawing, multi-use approach
water mark background pinot noir font
colours gold/red/black/blue shades
2 tone pretty
impressive, the letter B but we can't do a grape vine...love the creative work
like the idea not the leaf exactly
like the minimalistic single line rendition, Also like the idea of maybe the fruit name in the colour of the fruit. A bit dark for our needs though.
don't like orange, but the idea is a good one
the devine font, and winery written with horizontal lines
colours are appealing
hill of the castle and prefer castle to be less detailed.
style of the bee
please don't use this exact image
papyrus paper, gold. Like the look. This is not our image
Our Haskap berries on the bush. This is our image
might be useful as a background if you have another bee in front, our image
closup of the bee/thistle our image.
What colors do you want to see in your design?
Other color requirements
look to the colour of the haskap berry (indigo/blue) for inspiration but not mandatory. Gold foil and silver foil in lettering is a suggestion and a little fancier on Chiad Fhion 2019.
What industry do you think your business is most related to?
Bee & Thistle Winery, Chiad Fhion 2019 Haskap Fruit Wine
Description of the product
The contest is now blind (22 jan)
Saskatchewan fruit wines will be hand-crafted in our onsite winery from our own sustainably maintained fruit orchards. We are looking for contemporary elegance in a design that explores options between use of the bee and thistle photo and the castle. Definitely open to changing the classic shape, though, and would like to see some creativity there.
Our website is still under construction; the existing pictures are of our orchard and property.
Description of the product target audience
Average fruit wine consumer is creative, generally higher income level and nearing retirement, generally baby boomers 45-65, and more women than men. The cottage winery aspect also appeals to the millenials (our kids--25-35) who appreciate and respect handcrafted products made from locally sourced materials.
We are looking for original work to be presented. Most of the incoming designs are featuring the castle, yet we honestly are being drawn more toward the bee and thistle--that's being honest and telling you maybe the direction of our thinking has changed as we move forward. The label is to have a modern feel to appeal to the boomers and millenials, which is our target market. The castle isn’t necessarily a must-have in the design; it’s one of several options. We do not want the photo of the castle simply ‘shopped’ or changed in a editing program but feel free to play with the actual photo of the bee and thistle that we own.
The bee and thistle is representative of our family name and might be more of a preference going ahead. The Kinlochaline Castle is the seat of the MacInnes clan and where our heritage originates. The picture of the bee on the thistle is from a photo done by my sister. You can also use the bee or thistle as components in your design. In fact, we have often thought that a handpainted or drawn watercolour or artistic of the bee and thistle would look very good as a faded backdrop to the lettering, rather than fully coloured.
Another option we considered is the embossed look design on vintage paper (such as papyrus or parchment)—I could certainly see the bee and thistle thus represented without overwhelming the design; perhaps even gold foil lettering used in this case, with some minor use of a solid indigo—haskap blue in a few spots.
What to avoid
We don't want to feature the bee in such a way that consumers think we are making honey wine; we are NOT honey wine. The bee is representative of our clan MacInnis only. The bee and thistle, if the main component, should be faded or watercoloured in part only; if used as a watermark behind lettering might work, too.
standard 750 ml bottle wine label, all mandatory info on front label must be in minimum 3.3 mm (based on the small 'o'), including Fruit Wine/Vin de Fruits, Product of/Produit du Canada, % alc/vol, 750 ml other lettering sizes are not controlled
canada thistle and bee. picture credit goes to my sister. This is our image and we have rights to it.
E Labore Dulcedo -motto
This is ours.
clan MacInnis ancientcrest
this is not our image
this is our image
haskap plant this is our image
this is not our image, feel free to use it for inspiration only
Kinlochaline Castle is the clan seat of MacInnes
this is not our image
our major fruit is haskap
this is our image
haskap plant in fruit
this is our image
thistle alone without bee
The bottom of this bottle shows the legal requirement. This is not our bottle nor our own. In fact, we don't like this label at all. Produit du Canada. Peter
and example of adding a little colour to the grey line drawing.