fw2 got their new product label by running a design contest:
Create a new label for Germany's best nutrition supplements
Check out fw2's Product label contest…
Dr. Wagner Life Products GmbH
Description of the product
Dietary supplement with high-quality Hyaluronic acid capsules for joints and skin treatment. Developed by German MD Dr. Matthias Wagner, manufactured in Germany. In the end, we need a a design that can be adapted for a full range of products under this label
Description of the product target audience
Adults from 18-99 that like to treat existing problems with joints or skin or just for prevention purposes. Adults who are conscious of beauty and anti-aging and seek quality and trust the expertise of a German doctor
The label design should transport the following VALUES: health, Vitality, Beauty, purity, quality, trust. It should adress people that believe in Excellent supplements, that believe in a healthy and sustainable Lifestyle and trust in the expertise of a German doctor when choosing their nutrition supplements rather than a crazy and funky design. The design should be the basis for a full range of different products under this brand whereas the labels differ from product to product only colour-wise and/or title-wise. Bottles are always white with silver lid/cap. All bottles are packed in a box which may have the same design as the label or any compatible design. WHERE WE SELL: since we sell on Amazon, the label should also work when displayed in search preview (small picture). Already with the preview picture potential customers should be attracted by the design (which is different from other brands). COMPETITORS: there are thousands of similar products on the market. But our USPs are: only natural ingredients, Made in Germany, developed by a German doctor, familiy-owned business, all products are compatible with each other DR. WAGNER: founder and designer of all products is Dr. Matthias Wagner. Maybe his face (in black or white) can also be integrated in the design (like Dr. Best tooth paste of Kentucky Fried Chicken). Not a must, just an idea.
see attached label data, white bottle with silver cap
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
fw2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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