The label design should transport the following VALUES:
health, Vitality, Beauty, purity, quality, trust. It should adress people that believe in Excellent supplements, that believe in a healthy and sustainable Lifestyle and trust in the expertise of a German doctor when choosing their nutrition supplements rather than a crazy and funky design. The design should be the basis for a full range of different products under this brand whereas the labels differ from product to product only colour-wise and/or title-wise. Bottles are always white with silver lid/cap. All bottles are packed in a box which may have the same design as the label or any compatible design.
WHERE WE SELL: since we sell on Amazon, the label should also work when displayed in search preview (small picture). Already with the preview picture potential customers should be attracted by the design (which is different from other brands).
COMPETITORS: there are thousands of similar products on the market. But our USPs are: only natural ingredients, Made in Germany, developed by a German doctor, familiy-owned business, all products are compatible with each other
DR. WAGNER: founder and designer of all products is Dr. Matthias Wagner. Maybe his face (in black or white) can also be integrated in the design (like Dr. Best tooth paste of Kentucky Fried Chicken). Not a must, just an idea.