You are being asked to design a label as amazing as the product it represents! It's the first of future products, so this will be the start to a future identity of our labeling needs. The winner will be our first option as a designer for the products soon to come.
Specifically what we need is a label designed for a women's pre-workout supplement. The target audience for our product is the 24 to 45 year old female. Think about the goal oriented/modern woman that balances fitness into her life, and can relate her ambition into the supplement she uses. The product line will need to be branded Fit Chick and the ™ will be needed for the Fit Chick mark.
The label designed is going to be used on a one-size plastic jar with a solid black colored lid (there will be pictures of the jar uploaded). The measurements (as stated by the website ordered from) are:
Length: 3.70 in
Width: 3.70 in
Height: 3.07 in
You have complete freedom in many design elements such as font, font orientation, rule lines, etc. The most prominent color we'd like to be used is aqua blue (the same blue as Tiffany's Jewelry). The jar is square, so there's four sides to it. We'll further include specifics as to what we'd like on each side, but a quick summary would be:
Front: Fit Chick™ Pre-Workout, 40 Servings, Berry Flavor, Dietary Supplement, Net Weight (356grams/12.5oz.), All Natural Ingredients, and NO Proprietary Blends. Also, we'd like a ribbon type of icon used with the words "Clinically Proven Ingredients".
*Please include "Engineered to Enhance:" with three bullets underneath stating "HIIT Performance", "Lean Muscle Development", and "Energy, Strength, & Stamina".
Side 1: "CLOSER Than Yesterday" (you can be as creative as you'd like in writing this out. We want women to see it and feel encouraged), an Instagram Icon (@fitchicksupplements written around it somewhere), and our website fitchicksupplements.com.
Side 2: Directions, Storage, "For Best Results", and a barcode (the product will be sold online so we don't need a series of different bar codes, just one to use for product authenticity). There will be a picture included for the dialogue to be used.
Back: The Supplement Facts label w/business address underneath, Warnings, and FDA label. There will be a picture included for the ingredients, warnings, and FDA labeling info.
The pre-workout will not be sold in stores, but online only. Social media is going to be heavily used for marketing purposes, so keep in mind that we want the product to be something that customers would be excited to use and post about.
The design is to be edgy, contemporary, and modern. The use of rotated fonts, and clean, crisp lines is encouraged. Thank You!