New beer brand launched for the market in Southeast Asia. brand name is Pango, named after the pangolin, an endemic endangered animal. We are targeting millennials in Singapore, Indonesia, Vietnam and Thailand. They are used to drinking brands like Heineken or Carlsberg, but they are looking for something new in terms of taste, look and feel. Even though we are producing a craft beer, we want to be perceived as an alternative to the big brands, not as niche. The look and feel of the beer will make you want to drink it amongst friends, at a hip bar, club or on the beach. The design should be modern, bright, hip yet have a luxurious feel to it. Target is both female and male. Drinkers should be proud of holding one of our bottles, as a means of identifying themselves as different.
Young – millennial
Stylish – could be featured in lists of best bottle designs
Luxurious – quality label material, design fits in both bar and restaurant
Different – different from mainstream pils. taste according to local craft beer preferences
Quality – Belgian brewery in Vietnam, quality ingredients