PROJECT GOAL: (see attached Packaging & Label Brief for Visual examples)
1. New label concept and ready to print ai files USING NEW LOGO ATTACHED that creates a highly recognizable brand. (dielines are attached)
2. Mock-Ups should provide entire label, not just fronts
3. Help transition our packaging from matte black stand-up pouches to standard white HDPE jars and bottles - we need a beautiful label design that effectively transitions the line into new packaging while keeping with the clean, luxury and minimalist look.
4. Keep front of labels as MINIMAL and LOGO FOCUSED as possible.
1. FOCUS: LOGO Dominant packaging
2. STYLE: Luxury, minimal, ultra-cool
3. ICONS - dietary supplement labels have of info required on labels. We need an icon design for both "purity" and "benefits" that allows customers to easily understand:
A. Product Benefits by Category (ex. metabolism, energy, muscle support)
B. Product Purity - Vegan, gluten-free, non-gmo etc (see "product info" for all items and "Labeling Brief" for examples).
3. OPTIONAL: Open to introducing a new “pattern” that can be used to tie products and brand assets together.
1. Dietary Supplement label design that can be adapted to our other products as needed.
2. Create final ai designer files labels that can be submitted to manufacturer for production
1. Label ai files
2. CLUTCH_Packaging brief - includes past and present packaging
3. CLUTCH_LabelBrief - Creative design brief and inspiration
4. CLUTCH_ProductInfo - includes all info (except supplement panel) for products
Celebrity Tested. Athlete Approved.
Since 2008, Clutch Bodyshop has been the exclusive training and lifestyle club of the world's top A-list celebrities, professional athletes, game changers, and boss CEO's. After traveling the world transforming her A-list clients, founder Ashley Conrad went searching for a supplement line she could use to help her high-profile clients…. but there was a problem. It seemed supplements were either “hard-core/ results driven” but LOADED with artificial junk, fillers, and enough caffeine to stimulate a small country... Or, they were "good for you", but designed with zero result or performance component in mind. So, in 2009 Conrad teamed up with renowned scientists and the Clutch Bodyshop® brand was born. Proven Science. Zero Junk. #ThatsClutch
* ZERO Artificial flavors, colors or sweeteners
* ZERO Preservatives
* No Dairy
Dirty Lemon Beverages
The Neu Co.
If Clutch Bodyshop was a vehicle, it would be a matte black Mercedes G-wagon AMG. Luxury, minimalist, and ultra cool. (see previous packaging below)
COLORS: Colors should be black and white (metallic silver, gunmetal). We are open to incorporating some sort of pattern or color-blocking to the label to keep the brand consistent while executing beautiful packaging.
PRODUCT DIMENSIONS: All label ai files are attached below complete with supplement panel and label dimensions.