jkl2117 got their new product label by running a design contest:
Need a beautiful label for a new health supplement
Check out jkl2117's Product label contest…
We sell health supplements targeting women over 40 who want to look and feel younger.
What's your vision?
I need a beautiful label for bottles of my brand new health supplement. It's an advanced probiotic formula (30 billion+ bacterias) - to help with digestion, mood, energy, and fighting against the damage of aging. Name of the product: "Formule Probiotique Ultime" (in english: Ultimate Probiotic Formula). I've asked questions to my manufacturer about the label. Here are some pointers: - I've included the basic version of the label in a PDF document with this job posting. Ultimately, I will need to send a PDF file of the same size to my manufacturer for the production. The rest is up to you and your creativity ;) - I'd also like to have a preview of what the label would look like on a bottle in 3D. It's up to you to make it look as good as you can :-) (also need a picture in 3D with a white background as if it was shown on an commerce store) - I operate in France so everything in the label needs will need to be translated to french. - Our logo is currently being designed, no worries if you don't have it right now you can just put some text with "Nutrition Optimale". About my brand: Our brand name is Nutrition Optimale (it's a french brand). We serve women over the age of 40 who want to look younger, so keep that in mind when you choose the colors, and for the feel of the label. I have no idea what the right colors for this are, but I hope you get my point for the "women over 40" feel. About the design: - You can include some space for text with 3-4 benefits on the front if you want (example: -Proven to help with digestive issues) but it's not mandatory - The label needs to include everything an FDA-approved supplement has on the back (what's in the product, bacteria count, etc. just like a regular label) - The label needs to have a disclaimer at the bottom on the back side (these statements have not been verified...product not intended to cure or prevent any disease...) - Please include enough space for a pretty big description on the back -- I will include lots of benefits and information - Note: this product comes with a 2-year money-back guarantee, so it could be a good idea to include that on the front, or the back of the label ("Garantie satisfait ou remboursé de 2 ans") - Optional: You can include "30x plus de bactéries" and "Plus grand nombre de bactéries par capsule sur le marché" (translation: "30x more bacterias" and "Highest bacteria count per capsule on the market"), which are good selling points for this market, but it's 100% up to you - The bottles will contain 30 capsules - The label needs to contain a statement on the back "Produit à conserver au réfrigérateur pour préserver les bactéries."
What I like: I like modern designs, that look very clean. My brand is very "premium", high-quality - these are probably going to be the most expensive probiotic supplements in Europe, so it needs to feel very high quality. No vintage / retro. The design also needs to indicate that it's about "natural health", this is not a medication so keep that in mind. I also need my brand to inspire trust in people, that it's "safe", so don't go too crazy with the design either -- simple and effective.
€1,099 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jkl2117 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Mac_Mac did a fabulous job, she was always available and responded promptly. This was especially beneficial towards the end of the contest when there were many small changes to incorporate. We would always welcome her again to our contests.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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