How Halcyon Marketing started their print or packaging design journey
One of the products our company manufactures is delicious, crunchy kale chips. They are a green (literally), healthy alternative to potato chips. Everyone who tries them loves them. They come in 4 great flavours, are full bodied with excellent crunch, and satisfy almost any palate.
We called this line of products "Solar Raw" because our entire factory is powered by solar energy exclusively! Pretty cool...
Tell us a bit about who you are and the people you reach
Young adults to middle aged adults.
We are in favour of photography-heavy package design. Vector art is fine as well, though a nice picture of kale should be incorporated into the design.
There are 4 flavours that we need designs for:
Better Than Cheddar (orange theme)
Hemp Cream & Chives (green theme)
Red Peppercorn Ranch (beet red theme)
Spicy Curry Lime (yellow theme)
I have attached a number of files: our logo, the dieline artwork for the bag, our current design (bleh...), as well as pictures of competing products. Of all of the competing products, the design we like the most is the Rhythm Chips design. The central circular window box is pretty cool. The other designs are not so cool.
Don't plagiarize Rhythm Chips, just make their basic template WAY better. Have fun everyone!