How JCL Media started their print or packaging design journey
We will be the provider of the newest and trendiest information on the national, regional, and local level to the Manhattan, NY area. The websites and other diverse listings will have a positive impact on the quality of life for its readers.
Tell us a bit about who you are and the people you reach
We are looking to enter the market of family with a focus on the woman of the household.
Primary Audience: Families with children; ages: 25-55
Secondary: single women; ages: 25 to seniors
This guide should look very contemporary keeping in mind the female and family target. Also, it should differentiate itself from traditional mundane community resource guides.
- Bright colors
- include title: Manhattan Area Resource Guide; and subtitle: a unique and valuable source for families
("Resource Guide" should be bold and stand out more than "Manhattan Area") -this will allow us to expand to other geographical points by interchanging the location name
- include text: Fall 2009
- SIZE: 11x13 (news letter size
- Include pictures of women and families
- We are looking to feature 2 or 3 businesses on the cover with no more than 7 words in the caption.
Pictures may be in collage form as long as 2-3 are larger in size.