Canopy Construction; http://www.canopyconstruction.net
Canopy Construction is a national company who specializes in storm damage repair. We work on behalf of the homeowner and represent them to make sure their insurance company pays for all the damage that was done to their house from severe storms, mainly hail. The homeowner need a contractor experienced in insurance claims to help navigate them through this process. We want the homeowner to know that we are an exceptional company built on high integrity and character and will take care of them in this stressful time.
Our target audience is homeowners that have had their home damaged from severe weather. We will only be sending this mailer to houses we know were hit so the card needs to have a call to action to get them to call us instead of our competition.
We have done this in the past by offering coupons and free upgrades such as:
-free upgrade to Titanium UDL Underlayment
-free upgrade to 30 year architectural shingles
The requires are to be catchy, describe what we do and the benefit of using Canopy Construction. The customer will more than likely get multiple cards from multiple companies so we want ours to stand out. I want our website to be on there as well. Some points of interest about our company: no money required up front, A rating in BBB in all our local markets, $1mil general liability policy and $1mil workers comp insurance policy, experts in working on homeowners behalf on insurance claims.