MarcAustralia needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 48 designs submitted by 10 freelance designers.
Elmore Oil (http://www.elmoreoil.com.au)
We are a distributor of Elmore oil into Japan. This is an Australian product which is currently sold in the US and UK.
We require new product packaging specifically targeted at a Japanese audience. Elmore oil is a natural blend of 4 ingredients that provide pain relief for arthritis pain, lower back pain, foot pain, hip pain and all muscular aches and pains.
The product is currently sold in Australia, the US and UK. However the logo and packaging is not appealing to Japan. The existing logo and packaging can be found here http://www.elmoreoil.com.au/products.html
Our target market is Japanese people who are predominantly middle aged to elderly and who suffer from arthritis, joint or hip pain and are looking for a natural pain reliever.
1) Label for 50ml bottle and 125 ml bottle
You do not need to provide the copy or the Japanese translation, we will use your basic layout and insert appropriate text into it afterwards. Just provide placeholders for the text.
I have included some attachments of the existing label artwork to use as a guide. However we do not want this replicated. Please provide an original design. The one example attached is for the 50ml bottle and the other is for the 125ml bottle.
We want it to look professional with a corporate, medical feel. The colours can be completely different to the original packaging. The font and design of the logo can also be completely different to the current logo.
Do not worry too much about the exact dimensions of the label. We will be able to tweak the layout to fit into the dimensions we require after it has been designed. Alternatively we can upload the inDesign files for the original logo if required.