Enilorac needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 14 designs submitted by 4 freelance designers.
Skboot
Skboot manufactures and sells the first seriously stylish ski boot bag ON WHEELS! http://www.skboot.com
The SKBOOT bag is more than a ski boot bag on wheels as not only does it carry your ski/snowboard boots, but fits all your ski gear and accessories. It has a fur-lined goggle pouch, removable padded laptop sleeve, air vents and a removable waterproof wet pack with carry straps, and much more. I always say to customers that the SKBOOT bag is a bit like a movie star - it looks better in real life.
The bag will also be available in the US from October 2010, but this banner is for a trade show in Canberra, Australia. Also, the banner has to appeal to retailers (who generally don't look for classy and stylish and are quite happy carrying their boots). So the banner should encourage the retailers to buy the bag for their customers who want something different, stylish and practical. After all, it is a wheeled boot bag.
It is particularly attractive to skiers who want the convenience of not having to lug their boots over their shoulders...yuck! The great thing about the SKBOOT bag is that it is more than a ski boot bag - it is also a great travel bag and weekender.
Our target market is 35-55 year olds, mainly professionals (as the bag retails for $189 and $199 Australian Dollars, so it's not cheap, but very classy) who travel to ski or snowboard, either overseas in Australia or New Zealand. Women particularly love the SKBOOT bag.
An Exhibition Design banner including wording that is simple but effective - eye-catching.
The size should be 830 x 2000mm and in pdf printable format.
I have a stack of graphics, but will attach some of the examples. If you need more, just let me know and I can email them to you via You Send It (I think). I also am sending you some previous posters etc. I can send hi res copies of graphics too.
Please feel free to think outside the box.
Our colours are red/black/grey.
Thanks everyone..and good luck.