How Ben V started their print or packaging design journey
I am the Race Director for a new race in Coronado, California (also know as the Crown City). The race will be on February 13th, 2011 and it will be Valentine's Day themed. The race is 10 kilometers in distance.
Tell us a bit about who you are and the people you reach
My target audience varies.... I want a logo designed that appeals to athletes (runners, gym rats, triathletes, etc...) but also to couples and people who think that running a race on Valentine's Day weekend would be fun.
I want a logo that is Valentine's Day themed that mixes with the Crown City theme. The two iconic images of Coronado are the Hotel Del and the Coronado Bay Bridge... as well as the Crown used in most city government advertisements. The links below will give you an idea.
The logo will be used in print media, on the website, all marketing materials, on the t-shirt, and just about anywhere some sees the race mentioned. My starting idea was to use the crown design with a reddish coloring and include some type of Valentines Day theme to it. The date does not need to be in the logo design as I plan to use this tear after year. You guys are the artists, not me. That is why I am throwing this bid out there. Good luck and I hope I have included enough information.