We’re currently on the market but have been having some design challenges. We're in the produce section next to salad kits and bagged lettuce, and at first glance, it's not always clear to people that we're offering fresh ingredients that you cook to make a complete, hot meal.
To help this challenge, we're changing our packaging from a plastic container to a paperboard one that helps you see more of the fresh ingredients at first glance.
For this project, we'd like help designing a label for our new packaging. The label can take any form (sticker, cardboard sleeve that fits around the whole package, etc.) and we're open to including pictures or just having text/designs on the label. The sleeve label would be approx. 8" wide by 3" tall. And the sticker label could vary by shape/size - we just need to make sure you can still see the fresh ingredients.
We need for the label to make it clear what Citizen Chef is (fresh ingredients for cooking) and how it works (we give you all the freshly prepared ingredients and you cook a meal in 15 min.).
And we also want the label to be eye-catching (i.e. something you'll want to pick up/try).
We're providing some attachments for your consideration: (1) our communication guidelines, (2) our current logo, (3) a picture of the package the food comes in on which the label would go, (4) some pictures of the ingredients and finished meals, and (5) a short article that tells you what we're all about - this should give you a pretty good idea of what's important to us!
The label needs to include the following information: (1) our logo, (2) the variety of the dinner - for this project you can use "Thai Sesame Satay Stir Fry," (3) some type of communication that you can add your choice of chicken, beef or tofu, (4) some communication about the 15 min. cook time, and (5) an "all natural" message. And feel free to include anything else that you think would be helpful.
If you feel certain designs would make us more compelling, feel free to play with different fonts, images, colors, etc.!