The project is to design a square 800x800 jpeg image that will be the electronic "cover" that appears in various places in the A m a z o n store, but most notably here: http://www.amazon.com/b/?_encoding=…2534114011 and on the device itself. You should look at those designs for some overall guidance.
The product is a game called "Checkers Deluxe". It plays the classic game of Checkers / Droughts as described at http://en.wikipedia.org/wiki/English_draughts with many options and features including 2 player as well as computer play and several variations.
The art should capture the instant recognition that many people will have for this game. Elements such as the board, the simple round pieces, the doubled piece for the King might all be used to convey this.
The art often lacks accompanying text, so the word "Checkers" should appear very prominently, and the word "Deluxe" should appear also but can be much smaller.
The final art should be at 800x800 resolution jpeg in full color. BUT, this final piece is used in many sizes after mechanical conversion. These include: 140x140 color (most common size), 100x100 color, 300x300 color (the largest size actually displayed) and in 16 level greyscale at 160x160 and 85x85. We will be evaluating the designs for their readability and recognition at those sizes and without color.