Completed contest

Book Cover for "Running Lean"

Ash Maurya needed a new print or packaging design and created a contest on 99designs.

A winner was selected from 97 designs submitted by 23 freelance designers.

97
entries
23
designers
1
winner

How Ash Maurya started their print or packaging design journey

Company name

Running Lean

Overview

I am an entrepreneur writing a book for other entrepreneurs. The book outlines a systematic process for building successful products.

The basic thesis is that 9 out of 10 startups (or new products) fail, and "Running Lean" shows how to apply 3 core methodologies to help raise the odds for success.

More info about me and book can be found at:
Running Lean website: http://www.runningleanhq.com
My blog: http://www.ashmaurya.com

The first 2 chapters of the book are available for download on the landing page. I'd highly recommend gleaning at least the Introduction to get a sense of the book.

Tell us a bit about who you are and the people you reach

My primary audience are typically other entrepreneurs, marketers, software developers, and designers.

Requirements

I require a front and back cover that should work for both an ebook (Kindle/iPad) and print format (5-1/2 inches by 8-1/2 inches).

FRONT COVER
=============
On the landing page (http://www.runningleanhq.com), you'll see a placeholder book cover template.

1. I want to keep the black, orange, grey (text) color theme.

2. I'd like there to be a testimonial at the top. You can use the following placeholder text for now till I pick a final one:

"The nuts and bolts for building a successful product" - ASH MAURYA, Author

3. Title: RUNNING LEAN
Sub-title: Iterate from Plan A to a plan that works

4. Image
This is where I need your help the most. I can envision two possible approaches here:

- one communicates the sub-title i.e. systematic process for building a successful product. Some concepts that might apply: roadmap, origami, right action-right time, iteration.

- the other triggers a more visceral emotional reaction to what you feel about the title "Running Lean". Some concepts that might apply: Speed-Learning-Focus, Efficiency, Iteration.

Use the concepts just as a guide. This is where I need your creativity the most :-)

From some of the early designs submitted I'd like to add a general comment to try and convey that Running Lean is a transformative process and that it's ok to show more than one image like a before:after.

BACK COVER
============
1. 5 testimonials (will get these to you later)

2. ISBN

SOME COVERS I LIKE
===================
1. Rework by Jason Fried, David Hanson
2. Crush It! by Gary Vaynerchuck
3. 4 Hour Body by Tim Ferris

Cheers,

Ash

Custom package

US$400

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