The brand is has a polar theme:
work really hard now - leads to - enjoy freedom in the not too distant future
discipline now - leads to - an exciting life a little down the road
Putting mundane systems and processes into your business - leads to - buying you the freedom you always wanted
The Work The System brand is all about 'the simple mechanics of making more and working less'
Unlike many books which cover this theme, it is based on a simple, mechanical methodology which can be used in any business and in any industry.
Where a lot of books give myriad examples of how to earn more and work less, Work The System gives a universal, real-world system that any business owner can follow and if they do it follow it, it WILL buy them the freedom/time/money they crave