CRC is a leading provider of property and casualty insurance in the United States founded in 1982. The company focuses on unique, high capacity, or other special risks that are not served in the standard insurance market. Over the years, the company has evolved through multiple acquisitions and grown to become a major player in wholesale insurance.
In Oversimplified Layman’s Terms:
CRC is a company that helps insurance agents place insurance with insurers for stuff they can’t place on their own.
Some Examples of the Insurance We Help Place:
Auto Dealer’s, Ambulance, Car Services like UBER, Contractors. Special Events, Coastal Property, Cyber (hacking), Errors and Omissions, Lawyer’s, Ocean Cargo, etc.
Target Audience for Marketing Materials:
CRC’s is a business to business company with two main categories of customers:
• The first category is retail insurance agents. We need to be able to impress retail insurance agents (“Tom from State Farm”) with our offerings.
• The second category is insurers, aka “The guys with deep pockets that pay out on insurance claims”.
Both categories of customers expect modern, professional, and simple materials. As they are oversaturated with proposals, deals, offers, etc., they need materials that cut through the clutter and get the message across without having to dig.