Create a flyer to promote an innovative College Pre Approval service

Capstone Wealth Partners

We are an independent financial planning firm in Columbus, OH. We are not a typical financial firm. We are young and out to change the industry.

We help families create a well thought out and integrated college, retirement,and investment plan. We specialize in working with families with college bound students to create a comprehensive college funding plan to maximize financial aid, minimize taxes, and effectively save for retirement at the same time.

Our target client is a family with college bound high school students that live in affluent suburban neighborhoods. We are launching a new product called "College Pre Approval" that every family concerned with paying for college could benefit from.

We want to take the emotion out of the college buying decision and empower families to make informed college choices so they don't pay a penny more for college than absolutely necessary. By being pro active instead of reactive, parents will know where they are likely to be admitted, which schools will give them the most financial aid, which schools they can afford, and a detailed report of ways they can position themselves to reduce their out of pocket expense. The result is that parents will not have to rob their retirement and students won't be overburdened with crushing student loan debt.

We would like a flyer to grab the attention of parents with high school students and ultimately drive them to our landing page http://www.collegepreapproval.com We want the piece to be fun and modern and shine a light on the fact that college is expensive, and that to many families get in way over their heads with college and end up taking out crushing loans and robbing retirement. This piece will be out on tables at high school functions and be placed in folders for parents from strategic partners like ACT/SAT Prep services, as well as sports camps that student athletes and parents attend.

We are open to different sizes and shapes. Full page, half page, double sided doesn't really matter as long as it is a great design. We want you to be as creative as you want to be to get our message across and get people interested. We are unsure if putting the price on the flyer is a good idea? This may change over time? Currently priced at $299. We offer a money back guarantee so we have also wondered if putting that on this flyer would be a good idea?

Attached are some very rough brainstorming ideas that inform consumers what they are going to receive. We want this piece to essentially get them to our website so they can be informed consumers and learn more about the College Pre Approval, so this piece is really the teaser to get them interested in learning more. I also attached an article that we have written that has some statistics and more on the concept of "College Pre Approval".