We want to establish a clear new strategic direction for the look and feel of all promotional assets in 2017. We are inviting you to create a flyer to promote our Brasil Teacher Training as the first embodiment of this. We are hosting a contest to create a flyer for an upcoming Teacher Training.
The winner of this contest will be invited to create more promotional pieces and, if we feel you’re the right match, you will be invited to create the AcroYoga International brand style guide.
This brand style guide will be a document that gives CLEAR INSTRUCTION on the look and feel of the brand and how to achieve it. This brand style guide will serve as a guide for our team, our contracted designers (if you win, this is an opportunity for a longer-term relationship with us!), and our teachers who use our branding in their collateral and promotion. It will include guidelines for the look and feel of all physical materials (flyers, postcards, event banners), as well as digital materials (social media ads and posts). The style should build on the logos, fonts, and colors, and work with (although not necessarily match) our website acroyoga.org. A great guide of what we want (and source of inspiration) is the SKYPE brand book (See link in appendix of brief, enclosed).
With this vision of where we are headed in mind, and within the basic parameters of a print flyer that is also suitable for online use, we want you to have creative freedom to come up with a look and feel that you feel matches our mission, vision, and values…and embody it in our first flyer.
Must-have elements for this flyer:
AcroYoga photo (you choose a stock photo, we will pay for it)
location photo (open source, please)
company logo and name (extended, included)
AcroYoga Teacher Training
July 12-30 2017
Rio de Janeiro
in smaller text:
This modular training is designed to give you more flexibility in your Teacher Training. You can take the first module July 12-19, and complete the second module in the future at another one of our modular trainings. You will build community across the globe, while balancing your life at home.
Earlybird (before Feb 12 2017): $795 for 1 module, $1495 for full training
visit http://www.acroyoga.org/brasil2017 for full details
at the bottom:
AcroYoga International supports all people through movement, connection, and play.