We are a flooring liquidation warehouse that sells directly to consumers and contractors. We buy direct from mills and pass along the savings to our customers. The Woodfellas name is going to be used for a brand of running line product that we plan to carry for the store. This name and logo will be on boxes, marketing material and our website. Items included in the Woodfellas line will be flooring, mouldings, and glue.
Our target audience is the Do It Yourself crowd in addition to contractors.
We will need a logo for package labels, flooring boxes (7 ft long), and 4 gallon buckets of glue. We will also be putting this logo on the back of business cards, stationary, shirts and on our website.
Initially we wanted to capture the spirit of a lumberjack and portray a product that is tough yet elegant and made to withstand the rigors of children, pets etc. While we want to portray a nice floor, we want you to keep in mind that this is a flooring line that will be sold in a liquidation warehouse so we don't want to take ourselves too seriously with the logo.
Please feel free to email me with any other questions.