How Michael Sawyer started their other graphic design journey
Amphora Wine Group, One Tree Plain
I am the winemaker for Amphora Wine Group, young energetic and enthusiastic. We are a relatively small company and i handle developing and sales on the international market. I am trying to achieve a number of new modern label designs to hit the middle price point for wine that will stand out to the upcoming wine drinkers of the world with a little bit of a classical wine label design in it. The fish on fire design on the opening page for 99 designs is a great example to me as an image you could incorporate a colourful label into. I have developed a number of wines from the vineyard all the way through and the packaging is something that will need to stand out and look great and also be able to adapt different colours for different variety wines, ie shiraz red, cabernet blue
Tell us a bit about who you are and the people you reach
We are targeting Malaysia, Asia and the US for this wine label and it will be targeted at up and coming trendy wine bars and clubs for the 25-40 age bracket.
I am happy to give you a long leash on this one, we have ip registered the name and depending on the label will be the story that we can come up with. My initial thoughts with the name is one of the wines is from a vineyard which has been developed over ten years ago. Before that it was a paddock full of trees and they were all demolished except for 1, hence the name 'One Tree Plain', as it stood out by itself on this plain for 1 year before the vienyards have been developed all around this great 150 year old gum tree, amazing sunsets and sunrise's through the shadow of the tree.