This project is for a book cover.
The text is:
Beat Breast Cancer and Prostate Cancer [main head]
WITHOUT Surgery, Chemo, or Radiation [part of main head but in smaller type]
by Lee Euler
with Susan Clark
[co-author credit to be somewhat smaller than main author]
A Guide to the Best Alternative Treatments [subhead]
[END OF TEXT]
In print, the cover will be 8 1/2 x 11 inches. It will also be sent as a pdf download that prints out at 8 1/2 x 11 when sized at 100 percent.
We've had success with pictures of people on the cover (e.g. stock photos of happy patients who beat cancer). But use your imagination. We're not married to that. If you do go with a picture of a patient/consumer, keep in mind that the typical cancer patient is middle-aged or older.
IMPORTANT: The main purpose of the cover is to look good in the html landing pages we'll use to promote the book. It will be reduced in size to a few inches and THE TITLE HAS TO BE READABLE and pack a punch when reduced. What looks good in an 8 1/2 X 11 may not look good when reduced to a few inches. Please keep that in mind: we want a cover that has a high-impact when it's only a couple of inches high.
We'll need the image in two formats: html and Adobe pdf, and in multiple sizes (for the html images). We want the pdf image in high resolution (for printing) and lower resolution (72 dpi) for downloads.