Essenzza - "the essence of health"
We design, manufacture and distribute worldwide, a range of 'well-being' health products which are sold to over 1000 retail stores. Our customers are informed individuals who care about their health and well-being through mind body and spirit. Some may say these products are 'alternative' to traditional medicine, however the products now have a respected place in mainstream retail stores such as Health food stores and Pharmacies.
Our target market is predominantly female 30-50 who make conscious decisions with regard to the quality and natural ingredients of the health products they purchase for their family and partners. They are demanding and rightly so. Many of our products are being used by customers for the first time in an attempt to seek a natural alternative and consequently it is imperative that we explain different therapies in a clear and concise manner through our packaging and user instructions. Many similar products have been launched by competitors who originate from cottage industry or small business and as a result the marketing and comprehensive knowledge / education that customers require in this growing market require,has been lacking. It is our mission to educate the market in the most professional way possible and consequently our marketing and user instructions / brochures require a polished, easy to understand approach. We have all heard the adage "a picture paints a thousand words"..... well this market is a true example of how such images can explain and reassure the consumer to understand a product they may be being using for the first time. If we can give our customers the confidence and knowledge of the product through our marketing then we are reassured that they will help build our brand.
We are launching a new range of 'Ear Candles'. Yes they're weird, but very popular!
We require the 'important' safety instructions to be illustrated in a simple easy to understand manner, adding an angle of modern contemporary medicinal art imagery, even a little subtle 'sexiness'. 'Line Art' might be an option.
We require 3 basic step instructions to be illustrated which will translate our written word instruction of the 'therapy' in a simple effective no nonsense manner, particularly for the first time user of the product.
1. Plse refer to the attached JPG. This will clearly explain the 3 steps that are required in an Ear Candling process. NO WRITTEN WORDS REQ'D. Candle will be straight, not a cone like jpg.
2.The 'patient' should be a female, who is not asleep, and her demeanor is that of 'relaxed' 'satisfied' even 'angelic', she is experiencing a therapy which is 'giving a little back of what her daily stressful life takes out'.
The ear candle must be at 90degrees vertical to her lay down position and show a round protective disk as per JPG
3. Image must include 2nd person to observe burning process and be holding the lit candle
4. Refer to second Co logo image jpg to understand our modern branding imagery.
Try to use complementary colors to our logo - no reds. Illustration will be placed onto an off white matt b/grnd, so plse make work transparent.
Each illustration can be contained in a smooth corner curved edged border. Our brochure is fairly small in size so intricate detail may be lost.
5. Winner will receive FULL DISPLAY of final product and most certainly the chance of future work as our extensive range evolves.
Finished work must be .ai file and JPG
Please keep 3 step process in separate files so we can be flexible with final brochure placement.
ASK AS MANY Q's AS YOU WISH =)