Dessert cup packaging design - all natural food product

Arlingtons

Arlingtons is an Australian family-owned fresh food business. We create delicious, all natural foods under the brand of our family name.

Our Fruit Tapioca range is a star product that needs a packaging revamp. Tapioca is an all natural, soft and sweet, fruit flavoured dessert with a jelly like consistancy. Tapioca seeds are cooked until soft jelly-like pearls, absorbing the fruit and coconut its cooked in.

Picture here: (http://picasaweb.google.com.au/lh/p…directlink)

The design is for 7 flavours of the Tapioca range:

Arlingtons Fruit Tapioca (6 flavours)
- Cinnamon Apple
- Real Raspberry
- Passionfruit
- Mango Coconut
- Sweet Lemon Lime
- Peices Peach

Arlingtons Coconut Tapioca (1 flavour)
- Coconuts

We are upgrading to a more professional, photographic in-mould labelled container. The cup outer and lid will be the design surface area. The artwork template is in requirements section below.

Inspirations for design:
This artist reminds us of the classic, old fashioned-ness of tapioca.
(http://tomdickins.co.uk/cat/249-316…n_Wiscombe).
We want it to feel old-fashioned, but not look old fashioned.

Incidentally, we love the packaging look of Jagabee, a potato chip in Japan.
(http://picasaweb.google.com.au/lh/p…directlink)
We love the feel of it, the images and colours, and the great mascot.
We hope you find it inspiring too !

Tapioca is an old-fashioned dessert we have given a modern twist with fruity flavours and coconut. It is targeted at the general population, and therefore must appeal to adults, children, elderly, parents who purchase for younger children, and even sub-groups like asians. In other words it is for everyone from ages 0-100+.

Being a gluten and dairy free dessert, it is a popular snack amongst those with special dietry requirements. Its not a healthy dessert per se (lots of sugar), however it is safe to consume, easy to digest, low in fat and contains real fruit. It makes you feel good to eat it.

Cool and refreshing snack for summer, or a winter warmer (may be heated). Lunchbox friendly. Better alternative to desserts like ice-cream, yoghurt, sundaes, milkshakes, jello, custard etc. Highlight the fruit factor.

Front of cup requirements:
- Arlingtons logo (http://freepdfhosting.com/e22af654a8.pdf)
- Logo colours can be interchanged with colour scheme of flavours like example here (http://freepdfhosting.com/907367a7f3.pdf)
- Fruit Tapioca and "flavour"
- all natural, gluten free, dairy free
- 200g (on bottom)
- contains real fruit (not for coconut)
- 97% fat free (not for coconut)

Back of cup requirements:
- smaller Arlingtons logo, and Tapioca flavour
- space for short blurb
- all natural, gluten free, dairy free
- ingredient list on left
- nutritional panel on right, barcode underneath
- company address, phone along bottom
- made in Australia by a family owned company
- small friendly plea to recycle the container with image
- space for HACCP logo

Lid requirements:
We're keeping this one open to you.

Color Schemes:
Colour is key. Big, bold, bright, striking. Range must stand out on a grocer fridge shelf.
No pastel / wish-washy colours please.
Eg. Passionfruit - purple & yellow scheme.
Using colourlovers.com might help!
CMYK printing.

Style:
Old-fashioned, but modern appeal is what we're after, but not limited to this.
Big colours & textures.
A window somewhere on the packaging (ie. side, across or even a round shape on the front like a belly) in order to see the colour and texture of actual tapioca inside.
Images (not photos) of the fruit.

File Format:
Layered format (.pdf)
Artwork dimensions and layout for cup here (http://freepdfhosting.com/1dd7fab119.pdf)
Please use full wrap flat dieline for artwork.

Mascot:
Optional soft and sweet tapioca mascot for bonus points. See Jagabee potato for the sort of mascot we would use.

Best of luck to all designers.