Create the Brand Mascot for Hitfox.com

Internet

B2C: We offer the most attractive online and offline video game deals in germany (groupon of video games). We also offer deals in gaming accessories and game related products (hitfox.com). B2B: We provide affiliate marketing services in the european markets for browser game and mobile game publishers (hitfoxb2b.com).

Briefly describe what your business does: B2C: We offer the most attractive online and offline video game deals in Germany (groupon of video games). We also offer deals in gaming accessories and game related products (hitfox.com). B2B: We provide affiliate-marketing services in the European markets for browser game and mobile game publishers (hitfoxb2b.com). Describe what you want designed: We want to add further brand recognition by implementing a "brand character" strategy. This character will be used on our site, marketing activities (social media, landing pages, events, etc.), app, free merchandise (t-shirts, stickers), user customized avatar, etc. The following are the design specifications: - We want our character to be a fox (http://en.wikipedia.org/wiki/Red_fox) since this is incorporated into our logo and name - Fur Color should match our logo - Style: Cartoonish/Vector... Our goal is to pose and accessorize the character according to the setting in which it is in. Example: Modern Warfare 3: fox holding a machine gun, Street fighter: Fox wearing karate outfit shooting a fireball, StarWars Game Series: Jedi (dark or light side of the force) wielding a light saber and wearing hooded attire, etc. For this project we want the regular “Fox” which will be the base of our strategy. Please Note: Since the position and style will eventually be changing often, we would like a character that is easily manipulated/flexible/accessorizable. The following are examples of what we are trying to achieve: Little Big Planet Examples: http://i3.squidoocdn.com/resize/squidoo_images/-1/lens12037791_1278757655little_big_planet_plush.j http://farm4.static.flickr.com/3048/3102832194_4edee021e5.jpg http://www.seventhfuryblog.com/wp-content/uploads/2009/04/rdkf-dlc_blog.jpg http://images3.wikia.nocookie.net/__cb20110819234441/assassinscreed/images/2/2e/Little_Big_Planet_Ezio.jpg South Park Examples: http://www.southparkstudios.com/avatar/ http://fc05.deviantart.net/fs48/f/2009/197/7/7/South_Park_film_characters_by_666doomkitty666.jpg http://www.derbishoff.de/Flovatare/index.php?option=com_content&task=view&id=15&Itemid=37 http://media.photobucket.com/image/south%20park%20captain%20america/Prof-KOS/South%20Park%20Heroes/th_Captain_America.png - Words that represent the character's style: fun, hip, mischievous, cheeky, social, clever, smart, heroic, and always finding the best deals for Hitfox users (does not have to fit all the Words) - Face: 4-5 Interchangeable expressions. Doesn't have to have a mouth, its up to you... Please use your creative expertise - No background Note: Since this will be part of a long-term strategy, we want an artist that will be able to continue providing their services

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