Dave Beson, Dave Beson Seminars, http://www.davebeson.com
I am a real estate sales speaker, consultant and writer. Since 1974 I've spoken to over 3,000 audiences, written or created a dozen products, including LetterWriter, a product for automated customer follow-up and prospecting. My passion is to help real estate salespeople, brokers, managers, and leaders to "BRING SUCCESS TO LIFE." That is the mantra for my company and my LIFE SUCCESS SYSTEMS logo which appears on most of my coaching products, printed products, etc.
Real estate agents are mavericks. In normal times, they are ordinary people, with a few STARS who earn 4-10x as much as the average earner. During 2000 to 2006 many real estate agents saw their incomes triple as home prices doubled. The equity explosion lead to wealth for homeowners and those involved in building, mortgages, title insurance, and home furnishings. Now the implosion of values has rolled back prices by 30% or more. Sales are off, profits are non-existent, and the STARS are dim, by comparison. My most popular topic for presentations during this tough time has been "How to Survive, Thrive, and Prosper in a Competitive (Tough) Market." I'm seeking to turn up the energy and vision of recovery with the new title "BOOM, BUST, BOUNCE." The subtitle of How to Profit from the Recovery Starting Right Now! is hyping, but we need adrenaline!
This book, ebook, and DVD will be viewed by newer agents, experienced residential real estate agents, brokers, managers, industry leaders and some of the curious public who are buying homes, selling homes, building homes, etc. They are likely in the 30-65 year old age range. Thousands will read an ebook summary and hundreds will order the book. 90% of the reader will be real estate professionals looking for WHY the BOOM and BUST occurred, and more importantly, WHAT TO DO RIGHT NOW TO GET READY TO PROFIT, or TO PROFIT FASTER.
The image created will be portrayed on our company website, in book reviews, in email promotions, and in any media which can get more viewers to see HOPE in the RECOVERY which has been doubted by many in the media for many years. Still, media talks of a W or U shaped recovery and another dip in real estate values. There will not be another dip. We are on our way UP! -- But only if we prepare for recovery and lead the charge with vision, values and velocity!
I've tested the simplified title THE BOUNCE. It works for a seminar. I am open to visuals which can portray the BOUNCE with that key word as the title. Subtext may payoff the Boom, Bust, Bounce and How to Profit ....
Prefer vivid colors and bold graphics which tie the themes of housing, recovery, profits, and positivity into a graph, logo, stylized text element with art, or whatever will boldly reveal the title, subtitle and tone of the text in a visual way.
The project is cover art for a book, however the image will be used in a number of layouts. a look that will have high enough resolution for print on a 5" x 8" book cover, spine and back cover. Additionally the DVD case, DVD disk, and all ebook or ebook summary products will bear the logo, look, or theme of the cover art. No cartoons, please.
This book, ebook, DVD will be followed up with coaching and other materials over the next three years.