Head Turning Automotive Aftermarket Apparel Design Package (plus follow up work)

Automotive

Pacbrake sells aftermarket performance truck parts, mostly for diesel trucks within North America. Our target audience are handymen/handywomen who want to make their truck and money go further. Looking for high value: quality, durability, price. They are generally Alpha males (80%) / females (20%) that their "pack" / community looks to for truck advice, help moving; they also have all the toys like boats, campers, skidoos so their pack gravitates to them for activities. They like being leaders of their pack and want to be noticed / recognized.

Pacbrake name and wolf logo brand recognition are the most important. Design look/feel should be a mix between SEMA (http://semagear.com/), Kindig It Design (https://www.kindigitapparel.com/) and Heavy Metal rock band apparel, but specifically for pickup trucks. Brand guidelines attached, but please note you do have design freedom and can use other fonts that our official ones. Would like to stick to Black / Blue / with Red highlight(s) colour scheme . *Item to focus on: hoodie. * Winner will be awarded based on the best hoodie design. However, here are the items we'll want to apply the design / theme to following the contest. So, if you can show a quick mockup on a few of these items, it would really help us see the vision / future. • Dickies / Carhart-type Jacket • T-shirt (at least one male and female specific) • Polo/Golf shirts (these for internal staff use at tradeshows) • Flannel Shirt • Hat • Toque We will then look to work with you afterwards to complete additional designs for each. Some of our marketing slogans that you may want to consider incorporating are: Leader of the Pack, Alpha Male, Alpha Female, the Pac's Got Your Back. Our website is www.pacbrake.com, but don't take the design there as your guide... we want to have more of a rock n roll vibe.

Think like an alpha wolf. Think wild. Think raw.

Every design category has flexible pricing for all budgets. Other clothing or merchandise starts at $269.